Then they iterated overnight based on the feedback they’d received, and came back the next day for more interviews. To get these answers, the team, which consisted mainly of fanatical gamers, attended conventions and meetups, observing the culture and user patterns, while getting early input on the concepts it had developed. While building Opera GX, instead of thinking about what features would fit into a browser for gamers, the team took a different approach and started researching the problems that people who play games typically face. With Opera GX, the company created a unique, easy-to-use solution tailored to the gaming community’s needs, which allows it to capitalize on the success of the industry and to stand out from its competition. But how did everything go so right for the world’s first gaming browser, and how did it manage to navigate gamers’ tastes? The answer can be found in authenticity, in solving gamers’ real problems, and in Opera quickly becoming a part of the gaming ecosystem. It is therefore no surprise that a host of businesses are trying to cash in by releasing must-have products designed to enhance gamers’ lives.
The games industry is generating more than music and movies combined. Today, Opera GX has just surpassed the 20 million monthly active user mark, with gamers spending an average of almost 8 hours a day with the browser switched on, totalling 1.3 billion hours a month. Who even needs a gaming browser? That was the stance of many in 2019, when Opera launched Opera GX during E3 in Los Angeles.
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